Cherish our core values

We want to make a positive difference in everything we do. Our core values drive our business, provide guidance, and help us to achieve our goals. They are reflected throughout our organization and impact all aspects of our company. Each core value stands on its own merit – but together they are even stronger.

Our values


We seek to consistently build trust in every interaction by conducting ourselves in a professional and honest manner. We believe trust is built over time and forms the foundation from which everything else flows.


Simplicity is based on discreetness, common sense, modesty, and attentiveness. For us, honest relationships, sincerity, and bringing out the best in each other are invaluable.


We listen more than we speak, because we believe great ideas can come from anywhere. We encourage everyone to share new ideas. Even ideas that were not quite concrete yet, have led to groundbreaking innovations within our companies.


We take our work seriously, but we don’t take ourselves too seriously. Having fun is very important to us. A sense of fun helps our people to have a more positive mind-set, enjoy higher levels of wellbeing and better mental health.